Bridging data, design and code since 2010
I am a product designer with 14 years of experience working in UX, branding and design systems for enterprise and startups.
Lead Product Designer|2021-2023
Scaling an AI-driven double-sided marketplace startup for finance experts and businesses from series A to C and thousands of transactions
Summary
I led end-to-end product design (research to implementation) for multiple responsive web applications, collaborated with leadership in cross-departmental initiatives, designed the first design system in Figma and co-developed an NPM UI package with engineering.Impact
- Helped improved sales velocity by 60%
- Increased data quality used in AI-algorithms
- Increased onboarding speed by 30%
- Improved UI consistency with 80% adoption of a design system
- Helped reduce business costs.
Skills
UX Research
UX-UI Design
Front-end Development
Prototyping
Design Systems
Product Management
Business Strategy
Team
- Lead Designer (Myself)
- 2 Directors of Product
- 2 Directors of Engineering
- 4 Product Managers
- 10+ AI and Full-stack Onshore and Offshore Engineers
- 1 Senior UX Designer
Senior Product Designer|2015-2021
Modernizing and innovating a 20-year-old educational SaaS product with a loyal customer base and a history of great performance
Summary
I led end-to-end product design (research to implementation) for multiple responsive web applications as well as a mobile and desktop native application in collaboration with leadership, product, engineering, customer support and brand champions. I created an extensive and flexible sass-css UI library that was used across different tech stacks.Impact
- Increased usage of assessment UI by 20% or, 6M assessments / year on avg
- 0 to 5k+ users of a scanning native app for mobile, tablet and desktop.
- Helped improve overall platform performance including load times and data issues.
- Improved brand and UI consistency
Skills
UX Research
UX-UI Design
Front-end Development
Prototyping
Design Systems
Branding
Team
- Senior Designer (Myself)
- President
- 1 Product Manager
- 6 Senior Engineers
Product Designer|2023-2024
Advising a pre-seed health tech startup so they can provide patients and care givers a path towards faster recovery
Summary
I designed a brand and a responsive web app for care givers to manage their vendor supply cycle so that patients with severe injuries can have their equipment faster and without issues . I played a key role in advising the founder and the board on UX and technical matters.Impact
- Helped capture pre-seed investment by advising on branding, investor presentations, product design and technology.
- Provided a detailed prototype as a demo to prospective clients.
Skills
UX-UI Design
Prototyping
Design Systems
Branding
Team
- Product Designer (Myself)
- Founder
Lead Web Designer|2015
Designing a new e-commerce experience for a renowned brand with more than 100 US locations and a solid customer base
Summary
I led the redesign of the company’s ecommerce website, project managed the account, helped create static html and css versions of all pages, worked with senior developers in the implementation of the site, collaborated with the agency and client in populating product data through a proprietary CMS.Impact
- Helped win the contract - which was the biggest one at the time - by providing early designs.
- Supported the increase in project requests by the client in other areas of the business
Skills
Web Design
Art Direction
UI Design
Prototyping
Project Management
HTML
CSS
CMS
Team
- Lead Web Designer (Myself)
- 1 Account Manager
- 1 Senior Web Designer
- 2 Web Developers
- 1 Photographer
Let’s build something great together!
More examples of my work or detailed case studies can be provided upon request. Please email me at: germanproductdesign@gmail.com
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